Content

Own the "AI agent cost efficiency" narrative before competitors define it.

Coral has the only published benchmark in the category. We turn that into a publishing cadence: quarterly benchmarks, weekly community posts, biweekly newsletter, daily Discord — a flywheel where every artifact references the others.

First 90 days

12-week content calendar.

Each week ships one major artifact. Sequencing ensures each launch has the air cover of the prior week's audience.

WkDropChannelPersona
1"Why we built Coral in Rust" (founder post)Blog + HNAll
2Source Spec Cookbook v1 launchBlog + DiscordPlugin authors
3Benchmark: Claude Code + Coral on Opus 4.7Blog + Twitter + HNSRE / coding agents
4Cursor + Coral reference architectureYouTube + BlogCursor users
5Co-Pilot Cohort #1 applications openLanding page + emailEnterprise
6Customer story #1 (cohort reveal)Blog + LinkedInEnterprise
7Bounty program launchDiscord + Blog + TweetPlugin authors
8Hack Week #1: ObservabilityDiscord + livestreamSRE
9Backstage plugin alphaBackstage Discord + BlogPlatform eng
10Customer story #2Blog + LinkedInEnterprise
11"Coral vs Steampipe: when to pick each" (honest comparison)BlogEvaluators
12AI Engineer World's Fair talk + booth recapConference + recordingAll
Content pillars

Four pillars, one narrative.

Pillar 1

Benchmarks

Quarterly: published cost + accuracy benchmarks across model releases. Always reproducible. Open-source harness. Coral defines the metric.

Cadence: 4/year + ad-hoc for major model releases.

Pillar 2

Reference architectures

One per AI agent: Claude Code, Cursor, Continue, Cody, Goose, Aider. Repo + 5-min video + written guide + ROI calculator.

Cadence: 1/month in year 1.

Pillar 3

Customer stories

From the cohort. Quantified ROI (tokens saved, hours saved). Quote permission included via cohort terms.

Cadence: 2/month after cohort #1 begins shipping.

Pillar 4

Community "How I Coral"

Real users sharing real workflows. The existing Coral blog series — Simon Whitaker, Antón Rodríguez — is the template. Scale to 1/week.

Cadence: 1/week, contributor-led, lightly edited.

Newsletter

The Coral Reef · biweekly.

Target: 8,000 subscribers by month 12. Format: 5-section template, ~8 min read, sent every other Tuesday.

SectionWhat it contains
What's newCoral release notes, new sources, new bundled features
From the communityFeatured "How I Coral" post + 3 Discord wins
Benchmark of the fortnightA single chart + one paragraph of analysis
Bounty boardTop 5 open bounties + last quarter's payouts
Office hours previewNext Tuesday's agenda + signup link
YouTube + podcasts

Show, don't tell.

YouTube cadence

Podcast guest list (year 1)

Topic doors we offer hosts

  1. "Why MCP is the new SQL — and what comes next"
  2. "How we built a Rust SQL engine for AI agents"
  3. "The token economics of agent workflows"
  4. "Local-first AI: data residency in the agent era"
  5. "Why Apache 2.0 won for AI infrastructure"
SEO + brand

Beating the brand-confusion tax.

"Coral" collides with Google's Coral Edge TPU and Cohere's deprecated Coral chatbot. SEO is a permanent line item — but if we win "Coral SQL", "Coral MCP", "withcoral", the tax becomes negligible.

Target queries (rank #1 by month 12)

Brand hygiene checklist